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HBO's GIRLS

Commissioned by HBO to create five original drawings inspired by the show and with teasers of the new season. The drawings were used to promote the premiere of Season Three and the GIRLS' official blog relaunch.

The goal was to create highly shareable content that would resonate deeply with both my personal Tumblr audience of 234K followers, and the GIRLS' blog audience. With a deep understanding of what resonates within these communities, I proposed to incorporate select, emotionally-charged quotes, with a very naive, sentimental style of drawing. The drawings received high engagement levels, and garnered thousands of likes and reblogs.

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